Generations of counsellors in Scotland and throughout the UK have read books written or published by Pete Sanders through PCCS Books, and have benefited from his support and strongly-worded advocacy for the PCA.  In this lecture, Pete makes the case for the continuing relevance of the PCA in the face of the continuing medicalisation of psychological distress, the tsunami of cognitive therapy, and recent attempts to co-opt the PCA and re-package its central principles.  Pete will argue that in order to be fit for the 21st century, the PCA must meet seven challenges.  He will review how the PCA has fared over the past 10 years, concluding by presenting his new manifesto for counselling and psychotherapy.