Crushing myths, sharing truths: Social media marketing and its relevance for business-to-business relationships
Thursday, 3rd May 2018, 12:45 pm - 4:45 pm
Registration from 12:45 pmRegistration for this event is closed
Whether managing big brands or small start-ups, marketers invest time, money, and resources into experimenting with social media platforms. And while businesses can benefit greatly from social media, marketers often struggle to harness the power of social media marketing, and to see how social media interactions translate in real business results.
This highly interactive half-day workshop aims to:
- Highlight the role of social media in building strong corporate brands.
- Present research findings on the use of social media and the role of presence, interactivity, and responsiveness in social media settings for enhancing relationships between businesses (e.g. sellers/suppliers, and buyers/customers).
- Introduce social media strategies and tools that marketers can be applying to their businesses.
This event includes lunch on arrival at 12.45pm.
Who should attend?
- Representatives of Scottish businesses and organisations (any type or size) that are either new or experienced in managing corporate social media accounts (e.g. marketing directors, social media managers).
- External policy/industry/training bodies in Scotland supporting businesses with the development of digital skills and the pursuit of digital growth.
Benefits of attending
- Share current practices and areas of concern in relation to their digital marketing investments and interactions with their customers on social media.
- Explore how they can enhance their social media performance.
- Hear from Equator, one of the most successful Scottish digital agencies working with brands, to build social media strategies
A limited number of participants will have the opportunity to sign up for monthly support and monitoring of progress regarding the application of tools introduced during the workshop, for a period up to 18 months.
Contact
Registration for this event is closed
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