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Developing Commercialisation Pathways for Bespoke Products The Marketing and Chemistry Clinic

Friday, 4th May 2018, 9:30 am - 1:00 pm

Registration from 9:00 am
Registration for this event is closed

The Marketing and Chemistry Clinic is an opportunity for Chemistry and Marketing Postgraduates to develop commercialisation pathways for bespoke products in a real-life setting.  It provides an occasion for scientists and marketers to work together to explore the challenges of taking a product idea through to market.

This is a dynamic team-based experience for students with a desire to work in businesses where marketing skills and commercial awareness are as important as technical knowledge.  Interaction and engagement with industry is pivotal to this clinic and provides an opportunity to enhance student employability.  Furthermore, it is unique forum to promote open innovation.

Registration and refreshments will be available from 9.00am and lunch will be included at the close of the formal presentations.

This is an invitation only event – please contact Dr Beverly Wagner for more information.

 


Who should attend?

The students and representatives from the small businesses involved in the challenges.

Benefits of attending

Benefits will be determined by the individual project brief and may include, but not be limited to:

  • New product ideas.
  • The market potential.
  • Identification of customer needs.
  • Broad-brush market research results.
  • The technical feasibility.
  • Requirements for scientific assessment.
  • Outline marketing strategy and business plan.
  • Potential partners and IP requirements.


Contact

Dr Beverly Wagner
phone +44 (0)141 548 3246
website
Dr John Liggat
phone +44 (0)141 548 4351
website

Registration for this event is closed


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