Wednesday, 4th May 2016, 5:00 pm - 7:30 pm
Registration from 4:30 pmThis event aims to inform small-medium sized breweries about growth strategies and issues enabling and hindering their ability to export to international markets, through a series of short presentations from both successful micro-breweries and university researchers.
Recent insights from research carried out by the University’s Department of Marketing on exporting benefits and the challenges specific to this industry, will be presented.
With support and input from Scottish Enterprise, Scottish Development International, The Brewers Association and SIBA Scotland, delegates will also have the opportunity to share their experiences through a round-table discussion, and shape future research and support in this area.
The event will be followed by a networking reception.
Registration and refreshments will be available from 4.30pm.
Staff from breweries, particularly those considering exporting for the first time or expanding their existing export.
Trade and other professional associations in the sector.
Representatives from public sector organisations supporting breweries in internationalising their businesses.
Learn from other brewers who have successfully entered international markets.
Hear from industry experts about support available for internationalisation efforts.
Find out how working with the Department of Marketing can benefit your organisation and support growth in domestic and international markets.